for static images and carousels, you can use 1080 pixels x 1350 pixels (a 4:5 ratio) for a portrait image. as of 2026, the new 1080 pixels x 1440 pixels (3:4 ratio) is now supported for more screen coverage.

for reels and stories, you would use 1080 pixels x 1920 pixels.

this will depend a lot on your social strategy, but a good rule of thumb for growth is to post:

• at least 1x per day on stories

• 2-3 reels per week

• 2-3 static posts/carousels per week

these numbers may change depending on your goals on the platform and how much you can repurpose from other platforms.

remember, if your post doesn’t feel right for you — it probably won’t feel right for your audience. prioritize quality over quantity. ♡

the short answer — yes.

but having a ton of hashtags at the end of your well-written caption sometimes feels weird.

a hack that you can use to keep your caption clean while still benefiting from hashtags is adding a comment to your post with an emoji and then replying to your comment with the relevant hashtags.

there’s no one-size-fits-all solution to creating content.

but some things are consistent, the content you create has to be

• relevant to your audience

• authentically you (meaning you shouldn’t be afraid to show your personality and let people love who you are)

• providing value while showcasing your product or service as the perfect solution to their frustrations