captions are great for a couple of reasons. first, you are reaching more people from an accessibility standpoint, but there are a lot of people (myself included) that watch tiktoks without sound.

making sure you add captions expands your audience’s ability to connect with your content.

quick tip: be sure to use in-app captions. the platform loves it when you use its features.

this will depend on your overall social strategy and what your goal is on this platform.

remember, if your post doesn’t feel right for you — it probably won’t feel right for your audience. prioritize quality over quantity. ♡

there’s no one-size-fits-all solution to creating content.

but some things are consistent, the content you create has to be

• relevant to your audience

• authentically you (meaning you shouldn’t be afraid to show your personality and let people love who you are)

• providing value while showcasing your product or service as the perfect solution to their frustrations