captions are great for a couple of reasons. first, you are reaching more people from an accessibility standpoint, but there are a lot of people (myself included) that watch tiktoks without sound.

making sure you add captions expands your audience’s ability to connect with your content.

quick tip: be sure to use in-app captions. the platform loves it when you use its features.

this will depend on your social strategy, but a good rule of thumb is to post about 3 times per day for optimal growth.

this number may change depending on your goals on the platform.

remember, if your post doesn’t feel right for you — it probably won’t feel right for your audience. prioritize quality over quantity. ♡

yes and no — you’ll definitely need to go back to older posts and select new sounds if the ones you used have been removed, but there is still an opportunity to grow on this platform using other popular/viral sounds.

there’s no one-size-fits-all solution to creating content.

but some things are consistent, the content you create has to be

• relevant to your audience

• authentically you (meaning you shouldn’t be afraid to show your personality and let people love who you are)

• providing value while showcasing your product or service as the perfect solution to their frustrations