share your authentic self with the world ♡
linkedin is a slept on platform, there are so many great opportunities you can achieve by building both your personal and brand accounts on this platform.
linkedin best practices
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-profile picture — 800 pixels x 800 pixels
-banner image — 1584 pixels x 396 pixels
-feed post — 1200 pixels x 1200 pixels
-carousel post — 1200 pixels x 1500 pixels
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this will depend a lot on your social strategy, but a good rule of thumb is to post about 2-3 times per week.
these numbers may change depending on your goals on the platform.
remember, if your post doesn’t feel right for you — it probably won’t feel right for your audience. prioritize quality over quantity. ♡
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export your images as a PDF document and select ‘add document’ when drafting your post. you’ll then create a title that will how at the top of the carousel.
note: people who view your post will be able to download as a PDF
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there’s no one-size-fits-all solution to creating content.
but some things are consistent, the content you create has to be
relevant to your audience
authentically you (meaning you shouldn’t be afraid to show your personality and let people love who you are)
providing value while showcasing your product or service as the perfect solution to their frustrations